Reimagining self-care in 2025: moving beyond social media & overconsumption
In the past few years, self-care has been excessively commodified as something we need to buy rather than aIn the past few years, self-care has been excessively commodified as something we need to buy rather than a set of activities we should practice to make us feel better. From the perfect Sunday reset routine, 10-step skincare guide to cozy loungewear hauls—social media has turned self-care into aesthetically packaged lifestyles with the likes of “IT GIRL Era” “Soft Girl Aesthetic”, “Pink Pilates Princess” and whatever the fu*k is trending right now.